The Fall/Winter 2021 Collection

The Adore by Justin Alexander Fall/Winter 2021 collection is impossibly chic, designed for the cosmopolitan bride looking to keep things understated. The collection is inspired by strong women around the world that are not afraid to challenge expectations.

Fashion is a reflection of our times, and addresses the cultural shifts happening around us. In bridal, we have seen a major trend towards a very understated modern aesthetic and toned-down bridal looks. A new wave of informal designs with edgy and un-princess-y undertones is coming your way. There’s no doubt things are going to look and feel a little different than the more traditional wedding dresses we are used to in the newest collection from Adore by Justin Alexander.


Confidently Cool

Independent and modern, the Adore bride doesn't look for attention. At peace with her personality and focussed on her own goals, she stands apart from everyone else. Embracing life, renewal and modernity the Adore by Justin Alexander collection once again represents an air of confidence and independence.

On Set

Just like the brides, Adore by Justin Alexander is relaxed and doesn’t take itself too seriously, embracing an overall light, confident and uplifting feeling.

Cambridge, England 2020

Powerful Women

We believe that the strength of the modern woman lies in the ability to be self-identifying. Adore by Justin Alexander is dedicated to giving every bride across the world a chance to find a dress that reflects her personality and spirit. This fresh collection truly has something for every bride - from playful to soft to minimal and elegant.

“All I want for Adore is to have a youthful spirit, a character and a vibration of happiness all combined, this for the brides of today.” - Justin Warshaw


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