Feb. 01, 2018

Be You

Whether you desire to highlight your hips, show off your skin, brighten your boho chic flair, accentuate your classic elegance, let your inner princess sparkle, or keep your style simple and charming - We want you to be confident in yourself and be confident that your dream dress exists. 

We partnered with Iskra Lawrence, British model, influencer and champion of body diversity, for our new campaign. Iskra stars in major retail campaigns for intimates, loungewear, and swim and requires that her body is never retouched in Photoshop. This campaign, titled Be You, shows off Iskra in both Justin Alexander and Justin Alexander Signature styles with a range of silhouettes and embellishments - fit and flares, A-lines, daring illusion backs, beaded wedding dresses with sleeves.  

Our collection has wedding dresses for every body type, every personality and every style.  So if you're looking for a plus size wedding dress, an opulently beaded wedding dress, a wedding dress to accentuate your curves, or a clean and simple wedding dress to accent with striking accessories, we have something for you!

 This glamorous photo shoot took place at the Baccarat Hotel in New York City. The Baccarat Hotel New York is the first hotel and global flagship for the 252 year-old Baccarat crystal brand. The photographer for this shoot was Emily Soto, the star of a new TV show American Beauty Star

To kick off the Be You campaign, we are hosting an epic sweepstakes! One lucky bride-to-be will win a Justin Alexander or Justin Alexander Signature wedding dress and a digital hair and make up consultation with Leah London, make up artist for this shoot. For full details and to enter, click HERE! But first, get excited by viewing some plus size wedding dresses that will let you Be You on your wedding day. 

Iskra Lawrence in Style 9894 by Justin Alexander Signature

Imagine how confident you will feel walking down the aisle in a beaded wedding dresses with sleeves that accentuates your figure in all the right places (Style 9894)

Iskra Lawrence in Justin Alexander Style 8927

Fall in love in a simple gown finished with a sleek bow (Style 8927)

Iskra Lawrence in Style 8933 by Justin Alexander

All eyes will be on you in this sultry mermaid wedding dress (Style 8933)

Iskra Lawrence in Justin Alexander Style 8920

This lace fit and flare wedding dress is perfect for any body type (Style 8920)

Don't forget to enter our giveway HERE and watch the full campaign video below!