Sept. 14, 2017

Once Upon a Timeless Greek Wedding

The Justin Alexander 2018 campaign is the epitome of timeless. Timeless, detailed wedding gowns. Timeless, Greek wedding traditions. Timeless, pure elegance. This campaign perfectly captures the classic and refined Justin Alexander collection, complemented by the beautiful Greek culture and stunning Santorini landscapes.

We organized a traditional Greek wedding in which our full cast spent the day roaming the streets of Santorini, drinking, dancing, and engaging in the lively festivities of a genuine wedding day. We aimed to display Greek wedding customs in an authentic manner, including the exchange of the matrimonial crowns, or stefana, and the intimate ties of family and friends.

The following day we shot the traditional blue water and white building scenes, with our exquisite model and elegant gowns as the primary focus. The day ended in the most perfect fashion as the sun set over the sea, illuminating the sky and water with a breathtaking, golden glow.

The Justin Alexander 2018 campaign features both black-and-white and rich blue images, ultimately creating the most striking and dramatic sequence of photos that will stand the test of time. 

Something Old… The island of Santorini, an ancient Greek island formed centuries ago by a volcanic eruption, as the setting of our campaign.

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Something New… The beauty of our new dress styles in the Justin Alexander Spring/Summer 2018 collection. 

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Something Borrowed… The Greek wedding traditions that have been passed down for centuries, and will continue to be embraced by generations to come.

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Something Blue… The crystal blue waters and bright blue skies as the scenic surrounding of our campaign.

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View our other wedding dresses from this collection by clicking HERE.