Jan. 31, 2013

Bridal Salon Spotlight: Charlotte's

Charlotte's has been around for over 20 years and was started by Charlotte Shumaker out of her home with just one designer. In December of 2005 Krysta McLaughlin started working as a bridal consultant for Charlotte's and quickly found she loved her job. “Helping brides find ‘the' dress for the one special day that they marry the man of their dreams is such an honor.” In June of 2007, she pursued her passion even further by purchasing Charlotte's and making it her own.


Krysta has spent years working to improve the level of service Charlotte's provides and enhance the look and feel of the store. Her goal is to make Charlotte's the best bridal store in the Pacific Northwest.


One thing that sets this bridal shop apart from others isn't their spacious rooms, hundreds of gowns, or the one month training program that all new consultants go through- it's that they genuinely care about their brides and strive to make them happy for their special day. Another great feature that Charlotte's provides is that brides are able to research and save their favorite wedding gowns to their personal online account. When they go to their appointment the bridal consultant can log in and see exactly what styles the bride is looking for. The bridal shop also carries bridesmaid, mother of the bride, flower girl, and prom dresses.


Krysta's advice to brides is “Don't over shop. Too many dresses just becomes confusing and you'll lose the special ‘feeling' of finding the one.  Only bring 3-4 people with you when shopping for a gown.  Too many opinions make it extremely overwhelming and brides have a tendency to go after what the group likes and not what she likes.  Trust your consultant. If she is trained and knowledgeable she will be able to find the right fit and style for your body type.”


Krysta wore style 9690 from the Justin Alexander Signature collection and it's one of her favorites. She's also head over heels for style 8558, which is a mixture of elegance and timelessness. “It's amazing and it surprises brides when they put it on”.


Follow Charlotte's on Facebook and Twitter and pay them a visit if you're in Portland, Oregon.


8925 SW Beaverton Hillsdale Hwy, Portland OR 97225

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