Oct. 19, 2017

Salon Spotlight: Malmrose Bridal

Malmrose Bridal: Sweetheart Gowns Authorize Retailer

Mary Malmrose is the founder of Malmrose Bridal in South Jordan City, Utah. Before opening the bridal shop, she owned and operated a hair salon at the Sandy Mall for 14 years, from 1991 to 2005. Mary had always possessed a deep desire to open a bridal salon. With time and a window of opportunity, Mary was able to open her shop in 2015. Mary has a passion for helping brides prepare for the biggest day of their lives. Prior to the opening of Malmrose Bridal, Mary went wedding dress shopping with her daughter. She was disappointed to find that many bridal shops they visited were lacking in customer service, as she stated "Brides-to-be weren't being treated like royalty in preparation for the biggest day of their life."

What sets Malmrose Bridal apart from other salons is the environment of the store, catering to a unique clientele, and carrying a range of designers, including Sweetheart Gowns. "We purposely created the salon after a 'spa' setting. Our intention was to put the bride in a relaxed state of mind while she shops for her gown. Nearly all of the bridal shops we've been through look like clothing retail stores with racks cluttering most of the store space. We wanted to separate ourselves from that."

"Most salons in our area are 'sample salons'. In Utah, nearly half of brides’ wedding dates are less than 3 months out, making it impossible for special orders. We have built our inventory to accommodate these brides who have no time to order in a gown."

"Since opening nearly two years ago we have worked hard to carry designers that other shops in our area don't carry. The shops around us and throughout Utah are saturated with the same designers. We strive to offer something that no one else offers."

Mary's best piece of advice to a bride is to try not to get overwhelmed, be mindful of how many people you bring with you, and be open: "Don't overwhelm yourself with trying on too many gowns. It will more than likely create more confusion rather than narrow down your selection. Bring less than 5 people in your entourage, and be open to trying different styles."

One of Malmrose Bridal's favorite moments was with a Sweetheart Bride: "I was working with a size 14 bride who was very self conscious about her size. She wanted to start with fitted gowns and became very discouraged because of the way the gowns were fitting her. We moved to styles with more volume and tried Style 6191. She had an immediate reaction and gasped when she saw herself at the mirror. The waistline was so flattering and pulled in her smallest point. The sleeves covered enough to give her confidence about her arms, but they were dainty enough that the lace just floated on her skin. When asked if the dress was missing anything she said, "This dress is perfect! It's everything I wanted!"

At Malmrose, you will interact with a highly educated staff of consultants. "We educate our sales staff to know our designers inside and out. When a bride describes her dream gown, our consultants know exactly where to find that gown in our store. Additionally, we give our staff the opportunity to attend and participate in the Bridal Expo Events."

You can find Malmrose Bridal at 3352 S Jordan Pkwy #102, South Jordan, UT 84095 or by phone (801) 446-8221.

Be sure to check them out on Facebook, Instagram, and Twitter too!