Introducing Our Fall/Winter 2020 Collections

Due to the ongoing global situation, we have made the decision to delay our official FW20 launches until May 1 at the earliest. But in order to continue to support our valued retailers and media partners, we have decided to share the FW20 imagery, so you can begin to prepare your websites and marketing for the new season. We still plan to provide social packages for each brand, as we do each season, and will add links to download those closer to the public launch.

Scroll down to download the FW20 lookbook imagery and sales presenters!

 

JUSTIN ALEXANDER

The Justin Alexander Fall/Winter 2020 shoot took place in Jardin de Buis Gardens in Pottersville, NJ. The location is comprised of exquisite formal gardens, extensive grounds, and stunning structures decorated with one of a kind European antiques. It created an intimate atmosphere for the shoot, and for a moment transported us to the French Countryside. It became the perfect setting to emphasize the diversity of the collection and demonstrate its sophisticated and timeless beauty from a fresh new perspective.

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JUSTIN ALEXANDER SIGNATURE

The dramatic and edgy Justin Alexander Signature Fall/Winter 2020 collection was introduced to the public during New York Bridal Fashion Week this September. The collection is inspired by unique experiences encountered while traveling. It begins with tailored sophistication and builds into a romantic and whimsical fantasy. To keep focus on the collection, we created a light and airy background structure using transparent and weightless fabric. Clean and modern, with attention to every little detail, the lookbook shoot opens the door to the austere world of Justin Alexander Signature.

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LILLIAN WEST

Close your eyes and imagine you are in the South of Italy drinking wine and enjoying the sunset. Now open them and look at the Lillian West Fall/Winter 2020 lookbook shoot...

Can you believe we found this perfect place surrounded by apple orchards and vineyards in Upstate New York? Our nature-inspired collection was meant to be shot in this unique oasis of naked beauty. The free spirited, joyful, bohemian Lillian West vibe merged together in a magical dance with nature itself. 

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SINCERITY

The Sincerity Fall/Winter 2020 lookbook shoot took place in the beautiful L'Albarda Garden in Denia, Spain. We selected this place amongst many others as its charming and romantic atmosphere is what Sincerity Bridal is all about. The dreamy and inspirational imagery will take you to the home of happiness and magic!

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ADORE BY JUSTIN ALEXANDER

The most intriguing city of all - London, was chosen as a starting point to present to you our Justin Alexander Adore collection, the new and improved face of the Sweetheart Gowns brand. The city, with its tireless energy and old history tells us a story of her - a young and fearless girl with a happy smile, ready to conquer the world. She is a bright sun, and wherever she goes there is color, light and energy. 

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