A New "Be You" Campaign with Iskra Lawrence

Say 'I Do' to Shopping Local

The newest campaign showcases Iskra Lawrence, British model and body positivity champion, shopping in a New Jersey bridal salon with her real best friends.

Lawrence, the face of Be You, embodies Justin Alexander’s commitment to showcasing body positivism and empowering brides of all body types to be confident, according to Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander.

“We offer wedding dress designs crafted with all women in mind and are truly honored to play a part in helping brides around the world look and feel their best on their big day,” says Warshaw.  “In addition, it’s important for brides to feel confident where they purchase their dresses, and we feel the expertise and service given by our brick and mortar retailers in this Internet age needs to be recognized.”

#BeYouXJustinAlexander

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