And the votes are in… Justin Alexander has won collection of the year at the UK Bridal Awards! With over 83,000 votes cast and a very competitive list of entries, we are humbled and honored to accept this award.
At the beginning of the design process, the inspiration of each collection are the brides that will ultimately wear these gowns. We love being a part of your love story on your wedding day and for years to come. We travel the world researching new trends in bridal and beyond, exploring new fabrications and design features, and gaining cultural and historical fashion inspiration to ultimately build and create a collection that is as dynamic and it is beautiful as the brides who will wear it.
The Justin Alexander Spring/Summer 2017 collection reinterprets classic silhouettes and clean finishes with modernity and style. Inspired by the cosmopolitan woman, the collection includes sophisticated styles with carefully placed accents, such as banding, embroidered straps and unique back designs. New colors – blush and sand – and new fabrics – crepe, Mikado, Silk Dupion, embroidery, bias-cut luxe charmeuse – define the line. The collection features a range of silhouettes and lengths to meet the needs of the confident, timeless bride.
Although it’s nearly impossible to choose favorites from this line, their are a few standout styles that truly embody the design direction and have met international reception from this collection. Every season we tend to have a few pieces with that extra bit of drama – intricate beading, body-hugging silhouette, and an element of surprise for the bride who wants to turn every head on her wedding day. Style 8896 with its geometric beading, flattering sweetheart neckline, and big, bold, layered tulle mermaid skirt has been an obvious and stunning standout in this collection.
Our designers always find themselves seeking inspiration from the past. Vintage trends and old hollywood glamour get reimagined again and again. The delicate detailing of Style 8882 exudes this hint of nostalgia with plenty of modern flair. Soft lace drapes delicately over an a-line silhouette while a low illusion back covered with hand-beaded details gives this timeless gown a distinctly modern edge.
Our excitement in presenting this line was only matched by the first bride who fell in love with a gown in the store, who wore it down the aisle to say I do, and to share her photos and story with us in our #JAbride gallery. However, this award brings us energy and momentum as we move forward and look towards designing another memorable collection. To know that we have stood out this year in a pool of so many competitive entries and in an industry rich with talent and history, this honor gives us the confidence that we are truly working in an industry based on love. The love that inspires us materializes in to every stitch, bead, and piece of lace in every gown we create. It is felt when a bride puts on the dress she knows is the one for the first time. It is seen by friends, family, and guests in the reflection of a partner’s face as a bride walks down the aisle. And that love is remembered for years to come in photos and stories. So to have that the love we have for this industry celebrated and recognized is truly an honor. Here’s to another year in love, from our family to yours.